Designed by Saltwater people for life on and around the ocean

Durable, lightweight, UV-protective fabrics crafted specifically for fishing, swimming, boating, and coastal living.

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Story

About Us

As Saltwater people, our lives are deeply tied to the ocean — it is where we live, play, and connect. This First Collection specialises in water wear that reflects that bond: clothing designed for the water, shaped by our culture, and inspired by the
rhythm of the tides.

Connection

Our mission is to honour that connection through apparel designed for life on and around the water.

Creativity

With an expanding range of coastal essentials, Jalum Collective celebrates Indigenous creativity, community, and the stories carried from sea to shore.

Integrity

We combine cultural integrity with premium, purpose-built materials to craft water wear that’s both functional and meaningful.

Collaboration

Each collection is created in collaboration with Indigenous artists whose stories and artwork guide every design.

Our Founder

Tamra Forde

I started Jalum Collective because I wanted to integrate our beautiful culture & art into our saltwater living. Having grown up on the water and wearing other surf brands, as I got older I wanted something to wear on the water whether we were fishing, boating or swimming, that reflected my culture but also protected my skin. This is where the Saltwater Dreaming collection comes in. We'll starting with a couple of items but want to cover all your essentials for the water.

Connect with us

For any enquires regarding our products, please fill out the form below.